There are companies that you can hire and they will fill up your site with "members" and create "activity". This is dishonest practice of course, but the dating industry has its tricks and cheats, without which dating sites cannot survive, the competition is too tough, dating is a second competitive industry online after adult.
I have high moral standards, but they take me nowhere. My site is online for 10 years, and still small, still struggling. I started it at the same time as POF, connectingsingles, and other big sharks. And look where they are now and where I am now.
As for scamming, like real scammers on the sites, there will never be a lawsuit about that, because the law says that the sites that allow placing personal ads or classified ads by third parties are not responsible for the content of those ads.
This is Julie, I am sure single men who have profiles on other sites have seen this faces millions of times.